Gamification in a Mobile First Society
Gamification is a marketing strategy that has been around for decades. What is gamification you ask, it is simply the use of game elements to elicit desired behavior in a…
How to Build Good Mobile Marketing Habits
Americans are obsessed with their smartphones. 85% of Americans confess they couldn’t last a day without their mobile phone. 75% claim they even take their phone into the bathroom with…
Most Popular Push Techniques in Mobile Marketing
Today, there are more ways than ever to communicate with customers through mobile. The mobile marketing industry has come a long way since the early days of text message marketing.…
Four tips for doing more with less with your social media strategy
For most small businesses with a social media strategy, it’s the business owner that has to manage social media accounts on top of all of his/her other responsibilities since there…
30 SMS Marketing Stats in 2019
As the end of 2018 draws near, it’s a great time to look ahead to 2019 and plan out your digital marketing budget. If you’re already investing into SMS marketing,…
How to Succeed with Digital Marketing
The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your strategy, you’ll quickly fall behind. Here are a few…
SMS Marketing vs Email Marketing by the Numbers
Email and SMS are two of the most important marketing tools that marketers have at their disposal. But which one is better? Here’s a look at the numbers. By volume…
Black Friday is coming and the time to prepare is now
Black Friday is one of the most important days of the year for retailers. Actually, Black Friday spans an entire weekend now--a weekend that starts on Thursday for many retailers…
Integrate Social Media to Your Marketing Plan
Social media can be an extremely powerful and effective marketing tool. But “likes” and shares are meaningless if they aren’t leading to conversions. Effective social media marketing will mean greater…
Is Your Social Media Marketing Strategy Working?
Not that long ago, social media marketing was seen as a kind of novelty--something the bigger brands could afford to dabble in but most didn’t see the point. Today, social…