Six steps to make your mobile website stand out
These days, a polished mobile website is essential for any successful mobile marketing campaign If you’re reaching out to customers with mobile devices, chances are they’ll end up visiting your…
Six tips for mobile SEO success
According to a recent study, 74% of mobile users will rely on a search engine at some point during the purchase making process and 83% want to complete the purchase…
Smartphones help shoppers shop smart
According to a new study by the International Data Corporation (IDC), smartphones may actually be making their owners smarter, when it comes to shopping Because smartphones keep people constantly connected…
Five reasons you should give SMS a try
Mass texting is for business small to enterprise Most people, when they think of text messaging believe it is a form of communication between friends and family. However, text messaging,…
Six mobile marketing misconceptions
Mobile marketing has been around since the beginning days of text messaging, but it is only in recent years that it has become so popular few businesses could ignore it.…
Mobile marketing is changing the customer experience
Previously companies were accustomed to raise awareness through television ads, billboards, and magazines to advertise products Marketing is nothing like it was 20 years ago, today customers aren’t as likely…
The evolution of mobile marketing
Not too long ago, the term mobile marketing was synonymous with text message marketing It used to be that sending a text was pretty much the extent of a company’s…
Woman using instant messaging app on mobile phone, view from above
Mobile marketing tips
Instant gratification and quick living in the mobile age We aren’t very good at waiting anymore, as smartphones put the world at our fingertips. Even when we are flying, we…
Five reasons your SMS campaign isn’t working
Mobile marketing mistakes If you own a small business, most likely you’ve heard all the hype surrounding SMS. If you’ve taken the leap to go mobile but aren’t experiencing the success…
Business Mobile Marketing Strategy with Hashtag
Why use a hashtag The humble hashtag is perhaps the most misused and misunderstood social media tool. Chances are you’ve seen the hashtag misused in a hundred different ways. Its…