Mobile marketing myths exposed
What is mobile marketing and why should I care? If you want to know which aspects of an industry are trending, simply follow the money. Mobile marketing budgets have increased…
Top ways to use mobile marketing
There are a ton of different ways you can use mobile marketing to benefit your company and bring in more business. You can use it on current customers or you…
Marketing your mobile app
Between Apple’s App store and Google Play, there are approximately 1.7 million apps Of those, very few will achieve popularity and success. The reason? Most app developers aren’t able to…
Five location-based marketing tips
Every day, smartphones transmit billions of location data bits providing local business owners a valuable opportunity With the right mobile marketing strategy, local businesses can profit from the ability to…
Text Messaging: The Key to Mobile Marketing
Have you worked on your business' text messaging strategy yet? A hidden gem in the marketing world that most companies have yet to capitalize on, meaning you can be the…
Does Bulk SMS Actually Work?
Many businesses have been focusing their marketing efforts on SMS and mobile. The bulk SMS marketing efforts have taken a lot of time and money, and a lot of focus…
Optimize your website for mobile
The consumer experience on mobile is key to driving revenue You’re on the hunt for the perfect Christmas gift, you come across a promising website. Unfortunately, you can hardly see…
Transitioning to mobile SEO
It’s finally happened; more than 50% of US adults now have a smartphone According to the Pew Research Center, the exact figure is 56% up from 35% just two years…
What is MMS?
SMS, MMS, multimedia message, business texting we hear these often when it comes to mobile marketing but are you aware of the differences? Mobile advertising comes in all shapes and…
Text Message Marketing Essential Things to Know
We know people rely heavily on their mobile devices, but there is now a name for the fear of being without a mobile phone: nomophobia The term was coined in…