5 Mistakes First-Time Social Media Marketers Make
Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s…
How to Make Your Social Media Strategy Profitable
Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit…
How to incorporate gamification in your mobile strategy
Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can…
Get Customer Feedback by Texting Your Customers
One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key…
What’s working and what isn’t in mobile marketing
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For…
Social media marketing dos and don’ts
There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very…
Silicon Valley Startup Aims to Make Text Messages Retractable
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your…
Four benefits of SMS marketing
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…
Image Source: VegasMeansBusiness.com
Text Marketing for Restaurants
Starting a restaurant is difficult but start with the right marketing strategy Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one…
Seven ways that marketers can effectively reach Gen Z
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just…