How to maximize ROI with your Facebook marketing strategy
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing,…
How to get better open and click-through rates for your email marketing campaign
The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through…
Five mobile marketing budget mistakes to avoid
Mobile marketing plan Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50 percent mark for total digital marketing ad spending. Put another…
Seven elements every inbound marketing campaign needs
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where…
Four ways smartphones can connect you with customers
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed…
Seven most common social media marketing mistakes
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…
Five digital marketing tips for small business owners
Years ago, digital marketing was a nice-to-have but many small businesses got by without it, relying on word-of-mouth and traditional advertising Today, those mediums are not as effective as consumers…
Marketing tips for a successful holiday season
In most industries, the holiday season is the most profitable time of the year Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing…
Three reasons your small business needs a mobile marketing strategy
What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising plan Smartphones are the gateway into people’s personal lives so…
How to Choose a Mobile Marketing Tool
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business But putting together that mobile strategy is easier said than done. There are…