Should you believe the hype surrounding chatbots?
The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they…
What the Facebook chatbot story can teach us about content marketing
Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working…
How to Tell If Influencer Marketing is Right for Your Small Business
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be.…
Eight keys to success in social media marketing
In this day and age, a strong social media presence is crucial for any brand that hopes to stay relevant. But social media is a crowded place, to succeed in…
Three ways to see a better ROI with your content marketing efforts
Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of…
Four things a chatbot can do for your business (and one thing it can’t)
Just within the last couple of years, the popularity of chatbots have exploded. There are already thousands of chatbots spread across dozens of messaging platforms. Chatbots are different from the…
How to reach Generation Z with mobile marketing
Generation Z is the most ethnically diverse group in human history. Mobile phones for generation Z are like air, they can't live without them. Mobile marketing is an effective way to reach gen Z.
Five aspects to every good digital marketing strategy
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational…
SMS and Email Marketing Strategies in Tandem
The changing marketing plan When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as…
SMS Marketing for Real Estate
As is the case with virtually every other industry, real estate is growing increasingly mobile. By that we mean that home sellers and buyers are more likely to go their…