How to make each text more impactful
Your customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the…
How to Grow and Retain Your SMS Marketing Opt-ins
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This…
5 Ways Restaurant Can Use SMS to Grow Their Business
Opening and marketing a restaurantOpening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons it’s so challenging.…
How to Use SMS Marketing to Drive User Engagement
SMS is a channel unlike any other in the world of marketing. Yet too many marketers and business owners are using it just as they would any other digital marketing…
How to Get More Opt-ins for Your SMS Marketing Campaign
SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see…
What TCPA text message rules mean for your business
The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 The purpose? To protect consumers from annoying telephone calls they didn’t wish to receive by imposing a penalty…
How to Increase Web Traffic with SMS Marketing
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social…
Six best practices for an effective text message marketing campaign
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority…
How to Become an SMS Marketing Expert in Six Steps
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple…
Woman using instant messaging app on mobile phone, view from above
Seven Ways to Improve Your SMS Marketing Efforts
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be…