Get Customer Feedback by Texting Your Customers
One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key…
What’s working and what isn’t in mobile marketing
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For…
SMS marketing mistakes you need to stop making immediately
SMS for business SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the…
Silicon Valley Startup Aims to Make Text Messages Retractable
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your…
Four benefits of SMS marketing
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…
Low-budget Marketing Tips to Get Your Startup Noticed
When you’re just launching a new small business, funds are most likely very tight. Surviving that first year is likely going to be the hardest part of getting your startup…
Seven ways that marketers can effectively reach Gen Z
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just…
How to maximize ROI with your Facebook marketing strategy
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing,…
How to get better open and click-through rates for your email marketing campaign
The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through…
Five mobile marketing budget mistakes to avoid
Mobile marketing plan Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50 percent mark for total digital marketing ad spending. Put another…