TCPA Violations Get New York City Bar and Grill Sued
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various…
Seven elements every inbound marketing campaign needs
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where…
Four ways smartphones can connect you with customers
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed…
Six tips for crafting the perfect SMS call to action
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a…
Seven most common social media marketing mistakes
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…
Five digital marketing tips for small business owners
Years ago, digital marketing was a nice-to-have but many small businesses got by without it, relying on word-of-mouth and traditional advertising Today, those mediums are not as effective as consumers…
How to establish authority within your industry through content marketing
Businesses turn to content marketing so that they can be seen as influencers within their field Businesses that consistently post high quality, accurate, and valuable content are viewed as an…
Four digital marketing trends you need to know about for the coming year
The business world, like the natural world, is competitive, and new businesses are often springing up then disappearing. As with natural selection in the animal kingdom, the businesses that can…
Marketing tips for a successful holiday season
In most industries, the holiday season is the most profitable time of the year Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing…
Three reasons your small business needs a mobile marketing strategy
What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising plan Smartphones are the gateway into people’s personal lives so…