Gamification in a Mobile First Society
Gamification is a marketing strategy that has been around for decades. What is gamification you ask, it is simply the use of game elements to elicit desired behavior in a…
Can AI Save People from Committing Suicide?
AI algorithms can be key to fighting the growing problem of suicide. How? AI algorithms can analyze social media data, create patterns and determine warning signs in people's online language.…
Marketing to the Masses: Digital Marketing
As the masses have gone digital, marketing to the masses requires companies to meet them on the digital level. And there is no shortage of digital spheres in which consumers…
Four social media marketing tips to improve your results
Social media marketing has grown to become one of the most popular marketing tools. It’s not surprising when you consider that social media marketing is relatively inexpensive should you choose…
Six reasons marketers should make women a higher priority target
Many studies point to an important fact for social media marketers: women are the most important demographic when it comes to social media Despite this, many marketers aren't working hard…
Tips for promoting your mobile app
Designing a mobile app is probably one of the hardest aspects of a mobile marketing campaign Most smaller businesses choose to avoid the mobile app route. After all, with hundreds…
Marketing to Millennials
Mobile marketing has come a long way since the first text message marketing campaigns and so has mobile technology Today, nearly everyone has a mobile phone. More than half are…
The pillars of social media marketing
Social media is without question, one of the most effective marketing channel a business owner can have The medium is free but it is a great way to keep in…
Facebook says goodbye to email
Just like most people, you probably had no idea that you could actually send and receive emails through your Facebook mail That is exactly why Facebook has decided to get…
Mobile marketing tips for your small business
By Chantel Fullilove Linkedin Nine Mobile Marketing TacticsEncourage check-ins at your business. There are a number of different ways your customers can use their smartphone’s location sharing capabilities to tell their…