Not that long ago, social media marketing was seen as a kind of novelty--something the bigger brands could afford to dabble in but most didn’t see the point. Today, social…
Nine out of every ten businesses is using social media for marketing purposes. On Facebook alone, there are more than 50 million business pages. Social media marketing used to be…
Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s…
Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit…
There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very…
In the last few years, having a social media strategy has gone from a nice-to-have to an absolute-must-have. Consequently, just about every business no matter how big or small can…
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing,…
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…
New platforms and technologies are constantly being created giving marketers access to new streams of data for their social strategy The way brands are using social media today is different…
Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t…