How to maximize ROI with your Facebook marketing strategy
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing,…
Seven elements every inbound marketing campaign needs
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where…
Seven most common social media marketing mistakes
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…
How to take your business’s social media strategy to the next level
New platforms and technologies are constantly being created giving marketers access to new streams of data for their social strategy The way brands are using social media today is different…
Three reasons your small business needs a mobile marketing strategy
What started out as an experimental, fringe marketing strategy, has grown to become an essential part of every brand’s advertising plan Smartphones are the gateway into people’s personal lives so…
How not to market to millennials
Millennials are the youngest generation to hold any considerable spending power While they weren’t born with the miracle of the internet and smartphones, like Generation Z, they have to think…
How to reach Generation Z with mobile marketing
Generation Z is the most ethnically diverse group in human history. Mobile phones for generation Z are like air, they can't live without them. Mobile marketing is an effective way to reach gen Z.
How to Increase Your eCommerce Sales by 10% with Social Media Marketing
Social media marketing done right can yield an increase in your eCommerce sales by up to 10%. When you’re doing social media marketing right, it generates positive online presence, when…
Mobile and Social Media Marketing
You probably already know that mobile and social media are both important to your marketing plan. But what you may not know is how essential they are together. In fact,…
5 Tips for Social Media Marketing Success
Using social media as part of your marketing strategy is no longer optional. We are at the point where customers will choose not to use your company if they can’t…