SMS marketing mistakes you need to stop making immediately
SMS for business SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the…
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Text Marketing for Restaurants
Starting a restaurant is difficult but start with the right marketing strategy Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one…
Five mobile marketing budget mistakes to avoid
Mobile marketing plan Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50 percent mark for total digital marketing ad spending. Put another…
TCPA Violations Get New York City Bar and Grill Sued
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various…
Four ways smartphones can connect you with customers
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed…
Six tips for crafting the perfect SMS call to action
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a…
Marketing tips for a successful holiday season
In most industries, the holiday season is the most profitable time of the year Businesses work all year to have a holiday marketing strategy in place by November. Holiday marketing…
Your SMS Marketing Beginner’s Guide
Despite the fact that SMS marketing remains one of the most cost-effective mobile marketing channels, a surprising number of small businesses still aren’t utilizing it. Some assume that it’s something…
How to salvage a failing marketing strategy
When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course…
7 Different Uses for SMS Marketing
SMS marketing is one of the most cost effective mobile channels but many business owners don’t use it to it’s full potential. If you’re looking to expand on the ways…