How to Get More Opt-ins for Your SMS Marketing Campaign
SMS marketing differs from most other marketing channels in that you have to obtain each recipient’s permission before sending that first text. Consumers don’t have to sign up to see…
Text Marketing Has Highest ROI
All the data suggests that when it comes to how to allocate your mobile marketing funds, text marketing needs to remain at the center. The first text message was sent…
4 Most Popular Mobile Marketing Techniques
There are an estimated 2 billion smartphone users in the world. In the US, 223 million (more than two-thirds of the entire population) have one including 92% of millennials and…
What is SMS ?
SMS marketing you've seen it and probably used it but why is it important? Well, to start SMS stands for Short Message Service. SMS is the technical term for a…
What TCPA text message rules mean for your business
The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 The purpose? To protect consumers from annoying telephone calls they didn’t wish to receive by imposing a penalty…
Benefits of Sending Text Messages to Customers
With each year that passes, more Americans are preferring to communicate by text than by any other channel. Businesses are taking notice of the growing popularity of sending text messages…
Why SMS Needs to Play Central Role in Your Marketing
Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we purchase products and buy services. It’s changed the way we socialize by revolutionizing social…
4 Reasons Your Mobile Marketing Strategy Isn’t Working
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each…
6 Reasons Your Small Business Needs a Mobile Marketing Strategy
Smartphone adoption rate surpassed 90% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have…
How “smart cars” are changing mobile marketing
When most people think about mobile devices, they’re talking about smartphones, tablets, or wearable tech like smartwatches. But the way we define mobile is getting bigger—literally. In fact, many vehicles…