10 Ways to Spice Up Your Text Marketing Strategy
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or brand to appeal to…
6 Steps to Creating a Content Marketing Plan
It’s estimated that close to 40% of businesses who participate in content marketing don’t have any kind of content strategy. It goes without saying that content marketing efforts are more…
5 Mistakes First-Time Social Media Marketers Make
Social media is a particularly tricky marketing channel. Because it’s free to create a business page and start posting, social media tends to be an especially crowded marketing channel. It’s…
How to incorporate gamification in your mobile strategy
Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can…
Get Customer Feedback by Texting Your Customers
One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key…
What’s working and what isn’t in mobile marketing
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For…
SMS marketing mistakes you need to stop making immediately
SMS for business SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the…
Silicon Valley Startup Aims to Make Text Messages Retractable
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your…
Four benefits of SMS marketing
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…
Low-budget Marketing Tips to Get Your Startup Noticed
When you’re just launching a new small business, funds are most likely very tight. Surviving that first year is likely going to be the hardest part of getting your startup…