Business texting has changed retail
This year on Black Friday, there may be fewer crowds in the stores, and it may be easier to get around. Stores are offering sales at varying times of the day and you know online shopping. All in all, it will still be plenty crowded, but people have found a way to make shopping for Christmas deals much easier.
Part of this has to do with cell phones making it easier to find the sales and plan their retail visits.
Shopping is more streamlined
We know holiday shopping is a lot easier and takes much less time when you know exactly what you want and where you are going to go to get it. Today, we don’t wait for ads to come out the day before Black Friday. Most of the ads are released well in advance.
Then, with smartphones, it is way easier to keep track of where you are going and when sales start at the different stores. The streamlining assures that plenty have already started to plan their shopping strategies.
Much calmer atmosphere
Have you noticed how the holiday season doesn’t seem nearly as stressful this year? People don’t seem to be freaking out about the deals quite as much. In fact, everyone is fairly calm about the whole ordeal.
The feeling is due to the fact that people aren’t feeling particular pressure to “buy it now.” A positive of text marketing and other mobile marketing techniques is that they let people relax, compare, and then make a decision.
A note to all businesses
When working on your text marketing techniques for Christmas, try to keep in line with what other retailers are doing.
Don’t make your customers feel stressed out with a fifteen minute shopping timeline or by only having a few sale items in stock.
Try and give everyone something to buy at a discount. If everyone feels like they can get something good, they are more likely to come in for the day and buy a lot of things. You will make much more money. Then give them some time to get it.
Text marketing perfect example
Start by deciding what kind of deal you want to offer. Maybe send a coupon for 50% off one item, even items already on sale. There’s nothing that makes a customer angrier than getting a coupon, going to use it, and finding out it really only applies to a few things in the store. Since everyone gets it, nobody feels left out. Then, tell them the coupon is good through the weekend.
You are giving them enough of a limit to feel like they need to come in but not so small that they feel rushed. This is the perfect way to start your holiday season marketing, and you had better get started today!