Texting is an integral part of modern life for both individuals and businesses. Successful businesses target their audiences by communicating through text messages.

But how, exactly, did texting become the main form of communication?

In the beginning

Though the very first text message was sent in 1992, texting didn’t really become popular until the early 2000s. Kids were all over it. The idea that you could send an instant message to someone through their phone was amazing! It seemed easier than calling and leaving a message because you didn’t have to wait while the phone rings.

Then, if you were to leave a message, you would have no quick confirmation that they got it, unless they called you back and left you a message too. On top of that, it is way easier to communicate times, dates, names, and places when you can just type them in a text instead of hoping the person on the other end of the line heard the right information. Communicating is just easier when you can instantly send information to someone.

Making it easy

The ease of texting information led to a huge decrease in phone calls.

In fact, in 2007, more texts were sent than phone calls for the first time ever, according to Rebtel.com. Now, we are to the point where texting is our main form of communication. It is used between people for conversation, and businesses now use it to offer deals and bargains to their loyal customers.

Why use texting?

For businesses, texting is the best way to tell your loyal customers that you appreciate them. It is the best way to offer a quick deal when they need a pick me up. When there is no business, you can encourage people to come in. Talk to your customers and get them excited about what you have to offer. No matter what you are trying to sell, texting will benefit you.