Mobile marketing isn’t just a channel: it encompasses all advertising efforts that in anyway relate to mobile devices and mobile technology

Whether it’s mobile websites, mobile apps, QR codes, or text messages, they all fall under the category of mobile marketing. Mobile marketing has quickly grown to become the most important type of marketing in part because it’s cost effective. A relatively small investment can yield a big ROI. Too many business owners new to mobile marketing think it’s just text message marketing (or SMS marketing) or that it is synonymous with mobile marketing. But in actuality, there are many other options available to them. Here’s a look at some of them.

Social media marketing

Social media can never be separated from mobile because a majority of all social media users access their social media almost exclusively from mobile devices

If you’re marketing on the ever powerful social, then you’re marketing to mobile users. In a matter of minutes a business can have a number of social media pages up and running. It’s a matter of creating a free business page, inserting the most requested information and uploading enticing content. With the real value of social media being it connects consumers to brands in a natural way, fostering communication between consumers and businesses. Finally, social media marketing allows consumers to become advocates for the brands they love by sharing them with their family and friends.

Content marketing

Content marketing often gets grouped in with social media marketing because there is a lot of overlap. Content marketing involves the creation and sharing of various types of content in order to drum up business. By definition, social media marketing is content marketing because it relies on businesses posting photos, videos, and text. But content marketing also exists outside of social media.

Text message marketing

No list of mobile marketing channels would be complete without text message marketing. Text message marketing is what gave mobile marketing it’s start. It’s where it all began. Though it’s the oldest mobile marketing channel, it’s far from being outdated. In fact in remains the most popular and effective mobile marketing strategy. To create the best campaign consider a few tips to get the most out of your efforts.

With so many different mobile marketing channels, the possible combinations are virtually endless. The best campaigns will utilize a number of channels. But the three most common ingredients will always be social media marketing, content marketing, and text message marketing.