Diversifying your marketing campaign does a lot to reach all different kinds of customers. And mobile has become more essential than ever. Almost everyone has a mobile device now, giving you a much wider audience than you’ve ever had before. So it is time to start focusing your efforts on mobile. With mobile marketing, there are many different things you can do to market to different audiences.
- Location-based advertising
What better way to reach your customers than to send ads based on their location? Imagine sending your customer a text with a coupon for 10% off when they are already at the mall where you have a store. They are much more likely to stop in and do some shopping. You can also do ads on social media that are location-based to bring in customers when they are already nearby.
- Answer questions fast
Recent research suggests that customers are spending time trying to get information. By offering them a fast answer to their question or a quick advertisement the can catch onto very quickly, you are appealing to the mass base of mobile users. Make sure your mobile ads are fast and get to the point quickly. If you are going to write an article, make sure it quickly articulates a point instead of beating around the bush.
- Engage with visual content
Visual content really engages consumers better than written stuff. If you want to really engage your customers in the ads you send in 2017, make sure it has pictures or videos in it. However, when using text marketing, you will still want to stick with text and links that bring them to other content, but for social media ads and blog content, you’ll want to add more visual.
- Text marketing is king
Still one of the best ways to reach your customers is through text marketing. Regardless of the type of mobile device they have, your customers will be able to text you and get texts from you. It really is a universal method of mobile marketing, and it isn’t going anywhere anytime soon. Even virtual assistants like Google Home are incorporating ways to send voice commands to send texts because it is a smartphone function that will always be used.
- Social Media
Social media marketing is a really great way to reach out to current customers and get new ones. It is also one of the most cost-effective ways to market to your customers because it can be done for free. Of course you can always send ads to try and get new customers, but if you engage with your current users regularly, you can gain new ones without even realizing it.
If you want to run a social media campaign for cheap, try engaging customers with yes or no questions and running a couple of giveaways. If you are a small business, work with some other small businesses and run promotional giveaways together. Working together will boost both your company’s followings and give you more potential customers.