One of the most challenging obstacles facing chatbot developers is getting chatbots to seem more personable and empathetic. When most people think of talking to a computer program, they imagine…
Most brands are already on board with social media marketing. If nothing else, they do it because they feel they’re supposed to. But many brands aren’t seeing any monetary benefit…
Humans like to play games. Archaeologists have found painted stones which are presumed to be game pieces that date back 5,000 years. Marketers caught on years ago that they can…
One of the hallmarks of any good business is the ability to keep customers satisfied so that they keep coming back and recommend that business to their friends. A key…
We often talk about mobile marketing as a subdivision of digital marketing but it may be more accurate to say that mobile is its own separate kind of advertising. For…
There’s a right way and a wrong way to do social media marketing and a surprising number of brands are still doing it the wrong way and in a very…
In recent years, online-only retailers like Amazon have put many traditional retailers out-of-business. In response, retailers have been stepping up their online stores in order to compete. One tool that…
SMS for business SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But despite the…
Everyone has experienced the horror of sending a text message to the wrong person before. Perhaps you addressed your mom or dad by a pet name you intended for your…
Of the dozens of mobile marketing channels to choose from, SMS might be the only absolute must. Some channels may work for some and not others depending on their mobile…