Four tips for repurposing content marketing content
One of the most challenging aspects of content marketing is simply coming up with new things to say It’s easier with some industries than others. In the world of technology…
How to ensure your Youtube marketing works for generation Z
Generation Z is both a huge opportunity and a huge challenge to marketers They are the next big buying group as they've just started to come of age. They possess…
Your SMS Marketing Beginner’s Guide
Despite the fact that SMS marketing remains one of the most cost-effective mobile marketing channels, a surprising number of small businesses still aren’t utilizing it. Some assume that it’s something…
How to Increase Content Marketing Engagement
The goal of any content marketing campaign isn’t to get readers to read any one specific article You want to create loyal followers of your brand who will await every…
How not to market to millennials
Millennials are the youngest generation to hold any considerable spending power While they weren’t born with the miracle of the internet and smartphones, like Generation Z, they have to think…
How the world’s leading tech companies are using chatbots
The adoption of new technologies by smaller brands is usually seen as a sign that that technology has really “made it” and is here to stay. But it’s the larger…
How to salvage a failing marketing strategy
When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course…
Chatbots Make Jobs More Enjoyable
Perhaps the most successful area in AI research currently is chatbots. Chatbots are computer programs that simulate a conversation with a human. Through machine learning and natural language processing, these…
Should you believe the hype surrounding chatbots?
The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they…
What the Facebook chatbot story can teach us about content marketing
Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working…