Text Marketing Has Highest ROI
All the data suggests that when it comes to how to allocate your mobile marketing funds, text marketing needs to remain at the center. The first text message was sent…
What TCPA text message rules mean for your business
The Telephone Consumer Protection Act (or TCPA) was passed by Congress in 1991 The purpose? To protect consumers from annoying telephone calls they didn’t wish to receive by imposing a penalty…
4 Reasons Your Mobile Marketing Strategy Isn’t Working
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each…
How to Increase Web Traffic with SMS Marketing
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social…
How to Become an SMS Marketing Expert in Six Steps
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple…
Four steps to a mobile-first marketing strategy
There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016,…
Five tips for mobile marketing success
US consumers are relying on mobile more than ever before to go about their day-to-day lives. From laptops to tablets to smartphones to wearable tech like smartwatches, this is a…
Woman using instant messaging app on mobile phone, view from above
Seven Ways to Improve Your SMS Marketing Efforts
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be…
Branding vs Advertising
Branding and advertising 101 Marketing is an umbrella term that includes any type of method in which you try to bring in new or past customers. Under that umbrella, you…
Diversify Your Marketing Strategy
People absorb information differently. It’s one of the biggest problems in the public school system because one teacher teaching 30+ kids in one way often leaves half the class feeling…