How to Increase Content Marketing Engagement
The goal of any content marketing campaign isn’t to get readers to read any one specific article You want to create loyal followers of your brand who will await every…
Should you believe the hype surrounding chatbots?
The short answer: yes and no. Chatbots are often touted by chatbot developers and tech bloggers as a replacement for customer service agents. They’re not. There’s still a lot they…
How to Tell If Influencer Marketing is Right for Your Small Business
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be.…
How to reach Generation Z with mobile marketing
Generation Z is the most ethnically diverse group in human history. Mobile phones for generation Z are like air, they can't live without them. Mobile marketing is an effective way to reach gen Z.
Airlines Use SMS to Improve Customer Service
When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent…
Five Digital Marketing Musts for Your Company
In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The…
How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for…
Four tips to writing more effective copy
Copywriting best practices Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles…
Everything you need to know about RCS, the successor to SMS
The concept of texting was first conceived in the early 80s as a second generation cell-standard that would allow users to send short messages in text form. It wasn’t made…
Why to Get Video Content Incorporated Into Your Mobile Marketing
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total…