How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for…
Four tips to writing more effective copy
Copywriting best practices Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles…
Use SMS Service to Promote Your Mobile App
The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority…
Why to Get Video Content Incorporated Into Your Mobile Marketing
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total…
Pros and cons of deploying a chatbot
As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to understand where they’re current at, technology-wise and what they…
How to Increase Your eCommerce Sales by 10% with Social Media Marketing
Social media marketing done right can yield an increase in your eCommerce sales by up to 10%. When you’re doing social media marketing right, it generates positive online presence, when…
Three mobile marketing mistakes your small business is making
Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their…
4 Most Popular Mobile Marketing Techniques
There are an estimated 2 billion smartphone users in the world. In the US, 223 million (more than two-thirds of the entire population) have one including 92% of millennials and…
Why SMS Needs to Play Central Role in Your Marketing
Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we purchase products and buy services. It’s changed the way we socialize by revolutionizing social…
4 Reasons Your Mobile Marketing Strategy Isn’t Working
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each…