Five Digital Marketing Musts for Your Company
In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The…
How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for…
Four tips to writing more effective copy
Copywriting best practices Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles…
Use SMS Service to Promote Your Mobile App
The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority…
Everything you need to know about RCS, the successor to SMS
The concept of texting was first conceived in the early 80s as a second generation cell-standard that would allow users to send short messages in text form. It wasn’t made…
Why to Get Video Content Incorporated Into Your Mobile Marketing
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total…
Salon SMS Marketing is Taking Over the Industry
by Chantel FulliloveSummer can be a difficult time in the salon industry since people are too busy taking vacations and having fun to schedule a haircut or get their nails…
How to Increase Your eCommerce Sales by 10% with Social Media Marketing
Social media marketing done right can yield an increase in your eCommerce sales by up to 10%. When you’re doing social media marketing right, it generates positive online presence, when…
SMS Marketing Helps You Engage with Customers
Many SMS marketing campaigns are needlessly complicated. They require too many steps to sign up, and send far too many texts pushing various products or services to the point of…
How to make each text more impactful
Your customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the…