7 Different Uses for SMS Marketing
SMS marketing is one of the most cost effective mobile channels but many business owners don’t use it to it’s full potential. If you’re looking to expand on the ways…
How to Tell If Influencer Marketing is Right for Your Small Business
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be.…
Three ways to see a better ROI with your content marketing efforts
Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of…
6 Reasons Your Text Message Marketing Is Not Effective
Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language…
How to reach Generation Z with mobile marketing
Generation Z is the most ethnically diverse group in human history. Mobile phones for generation Z are like air, they can't live without them. Mobile marketing is an effective way to reach gen Z.
Five aspects to every good digital marketing strategy
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational…
SMS Marketing Checklist
Guidelines for SMS business marketing Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit…
Airlines Use SMS to Improve Customer Service
When it comes to texting, there’s an interesting dynamic: while we constantly text our friends, relatives, and co-workers back and forth, we never send text messages to businesses. In recent…
SMS and Email Marketing Strategies in Tandem
The changing marketing plan When email first came on the scene, it was the hottest thing in marketing since the television. But the numbers for email marketing don’t look as…
SMS Marketing for Real Estate
As is the case with virtually every other industry, real estate is growing increasingly mobile. By that we mean that home sellers and buyers are more likely to go their…