Starting a restaurant is difficult but start with the right marketing strategy Opening a restaurant is the most common form of entrepreneurship. It’s also one of the hardest. About one…
Generation Z is currently the youngest demographic. Many marketers believe that Gen Z is the most important demographic for brands since they are the fastest growing generation and are just…
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If you’re just venturing into social media marketing,…
The email marketing channel doesn’t enjoy the automatically high open rates that SMS does (more on that later). The average open rate for email is around 20% and the click-through…
Mobile marketing plan Mobile is the fastest growing advertising channel within digital marketing. In 2016, mobile ad surpassed the 50 percent mark for total digital marketing ad spending. Put another…
A New York City bar and grill called Calico Jacks is currently facing a lawsuit brought by a plaintiff that alleges the restaurant sent unwanted text messages which advertised various…
In recent years, outbound marketing (when businesses tried to cold call or reach out in some other way to potential customers) has taken a back set to inbound marketing (where…
Smartphones changed the way we do just about everything. Smartphones are the key to people’s digital lives. They are inseparable from them. One of the things that smartphones have changed…
A key element in any SMS marketing text message is a good call to action. It’s the difference between a text with a great click-through and redemption rate and a…
The power of social Social media marketing has long been a nice-to-have but as Generation Z enters the workforce and increases in purchasing power, social media has become an essential…