How to Increase Content Marketing Engagement
The goal of any content marketing campaign isn’t to get readers to read any one specific article You want to create loyal followers of your brand who will await every…
How not to market to millennials
Millennials are the youngest generation to hold any considerable spending power While they weren’t born with the miracle of the internet and smartphones, like Generation Z, they have to think…
How to salvage a failing marketing strategy
When a marketing strategy isn’t giving you the results you want, you may be tempted to just scrap it and start over. While that may often be the best course…
What the Facebook chatbot story can teach us about content marketing
Unless you’ve completely avoided the internet for the past few weeks (unlikely), you’ve probably heard a rather alarming story going around lately regarding chatbots that Facebook’s AI team were working…
7 Different Uses for SMS Marketing
SMS marketing is one of the most cost effective mobile channels but many business owners don’t use it to it’s full potential. If you’re looking to expand on the ways…
How to Tell If Influencer Marketing is Right for Your Small Business
Marketing has changed a lot over the last few decades. A major reason is that customers are a lot more savvy and aren’t as trusting as they used to be.…
Three ways to see a better ROI with your content marketing efforts
Content marketing is a very different form of advertising that many businesses fail at because they approach it with the same strategies that they use for more traditional forms of…
6 Reasons Your Text Message Marketing Is Not Effective
Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping and not hurting your cause. Language…
How to reach Generation Z with mobile marketing
Generation Z is the most ethnically diverse group in human history. Mobile phones for generation Z are like air, they can't live without them. Mobile marketing is an effective way to reach gen Z.
Five aspects to every good digital marketing strategy
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and platforms grow in popularity then disappear, certain foundational…