Current marketing fundamental
The best way to get more customers is to develop the current, loyal customers. Nothing is better for your business growth than word of mouth. An extension of that is mobile marketing.Brand recognition may be just what you need to help boost your sales and bring in more customers than ever before. But how can you do that with mobile marketing?
The lines between the digital world and methods of marketing are not clean cut. These lines have blurred quite a bit making it hard to tell what exactly is working. Everything has gotten messy and unorganized, but it has to be that way.
Technology changes from day to day, even minute to minute with app updates. You have to constantly be changing. There will always be customers ahead of the curve and those who are a little bit slower to catch up.
Mobile marketing basics
First, work with the customers you already have. If they aren’t happy, positive sentiments wont be shared. You can do this by offering loyalty discounts or coupons. If they are part of your SMS marketing database, send them messages offering discounts.
A happy customer is one who feels like they’ve been given special service and discounts.
The next thing you need to do is ensure your social media is set and up-to-date. If a customer is going to complain, it is likely going to be on your Facebook wall right after making a bad purchase and on their mobile device. Make this available to them. It is more of a controlled environment than the rest of the web and allows you to address any problems within your company. It shows other customers that you do address problems and that they are typically accidental.
If people can’t quickly access your website through their smartphone, you can give up on trying to build your brand. If a friend tells you about a great company they have worked with, you will probably end up pulling up their site on your phone right then to check it out. And if you have any difficulties reaching the site or navigating through it, you’ll just stop. Every second of your time is precious, which is why you won’t waste time on things that are difficult or don’t quickly catch your attention. Build your website to emphasize your brand while also making things as seamless as possible for your customers. Keep in mind that everything you do needs to be geared towards mobile, but what you do with mobile might blur together a bit. Your ultimate goal is to build your brand and make sure your customers are happy about it.
Source: Mobile Marketer