6 Reasons Your Small Business Needs a Mobile Marketing Strategy
Smartphone adoption rate surpassed 90% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have…
Six best practices for an effective text message marketing campaign
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority…
How to Create an SMS Marketing Campaign in 3 Steps
SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more…
6 Uses for SMS Marketing You Have Not Considered
When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are…
3 Things to Learn About SMS Marketing from Direct-Mail Marketing
SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively…
Understanding and Welcoming Customers
One of the most important aspects of marketing is understanding who is your audience and what they are interested in. The better a business can reach out to those audiences…
The Versatility of SMS Messaging
SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now…
The Debate Over AI Customer Service
As artificial intelligence becomes more prevalent in various aspects of marketing and customer service, companies who have yet to invest in AI are wondering if they should make the switch.…
SMS Marketing Top Challenges
Marketing through SMS messaging can be a challenge. When you think about general marketing, you might think of billboards, television commercials, newspaper and magazine ads, and anything else. Smart and…
SMS Messaging Marketing Mistake to Avoid
SMS messaging is a great way to reach out to customers. With 75% of the world’s population using cell phones, there can be no better way to reach out and…