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There are companies who see creating marketing applications as a waste of time and money, but what these companies don’t realize is that consumers are constantly searching for convenience

With mobile marketing companies have the opportunity to reach out to their consumers given how personal the channel is. The ultimate goal is more business and a loyal consumer base so companies who have decided to create mobile marketing apps see success because consumers appreciate when brands keep up with the technology that make their lives easier or at the very least shopping experience that much more pleasant.

Consumer convenience

Consumers are constantly looking for ways to make life easier, and our devices are the key to that. Companies who use smartphone and tablet technology in order to reach their consumers through interactive applications definitely see success because it adds to the convenience consumers are looking for. Life is busy and consumers need quick, efficient ways to purchase goods and interactive marketing apps are a great way to do just that. Companies who have interactive marketing apps find that business continues to grow because consumers appreciate the convenience the applications provide.

Engaging with consumers

Companies should be careful when it comes to mobile marketing because there is such thing as too much; being able to connect with consumers on their personal mobile devices is a privilege, so treat it as such. It is important for companies to understand how consumers want to engage and applications are great for most consumers, especially if they are catered toward a broad range of consumers, but companies have to create applications that are interesting and promote engagement. Companies who keep their consumers entertained with their marketing apps often generate more business because consumers promote the applications for the companies.

Giving consumers the controls

We all like to be in control, and companies should keep in mind that it is okay to give consumers the reins every once in a while. When consumers are given the chance to control the type of marketing they receive from companies, they are more likely to stick with those companies.  Apps are a great way for consumers to have control of the marketing. Companies do not like giving up the power, but if they take the risk they will find that consumers have great ideas and like to spread the word about their favorite brands ultimately bringing in more business.

Source: mobilemarketer.com/cms/news/video/18512.html

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