Tips for reaching your mobile marketing goals
As a small business owner, you’ve surely heard all of the hype about mobile marketing—and SMS marketing If you’ve already decided to give it a try, you may have been…
SMS Marketing: New Statistics
Before smartphones, mobile marketing was a very different industry. When cellphones were a lot simpler, text messages were virtually all a marketer had to work with Now mobile marketers have…
Phone unlocking bill makes mobile changes easier
On Friday, August 1st the Unlocking Consumer Choice and Wireless Competition Act was signed into law allowing consumers to take their mobile phone to the carrier that best suits their…
Seven Tips for Reinvigorating Your SMS Campaign
While newer mobile technologies such as push notifications, QR codes and geo-targeting have been getting attention, it is still the humble text message that dominates the industry While other channels…
Enhancing Consumers’ Mobile Shopping Experience
Consumers have embraced mobile marketing thanks to smartphone and tablets, with the click of a button consumers can purchase from anyone around the world Companies love that they can reach…
Cognitive computing and automated text response
Now that the vast majority of people own a mobile device, people are more connected than ever virtually anyone Even today, though, the ability for businesses to stay in contact…
Measuring success with mobile marketing
Measuring success is crucial aspect of any marketing campaign, businesses can't make informed decisions on allocating marketing funds without it Measuring success for marketing campaigns is difficult enough with traditional…
Six reasons marketers should make women a higher priority target
Many studies point to an important fact for social media marketers: women are the most important demographic when it comes to social media Despite this, many marketers aren't working hard…
Is your mobile marketing campaign too precise?
You've been taught about the importance of targeting your audience. If you fail to understand & target potential clients, you risk targeting no one What you may not know is…
Creative Mobile Advertisements Must Deliver in Order to be Successful
SMS and interactive application advertising is one of the most simple forms of advertising now that smartphones and tablets are so popular Companies of all types have seen great success…