Five Digital Marketing Musts for Your Company
In today’s fast-paced, high-tech world, it’s a wonder that there are any companies left who don’t really understand digital marketing. The truth is they won’t be around much longer. The…
No, Facebook’s chatbots weren’t planning to overthrow humanity
Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after their chatbots developed a new language to more…
How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t really been just one option among many for…
Four tips to writing more effective copy
Copywriting best practices Whether you’re writing semi-permanent copy for webpages on your company’s site, writing longer form copy such as white papers or shorter form copy such as blog articles…
Use SMS Service to Promote Your Mobile App
The mobile app marketplace is extremely overcrowded. Between the IOS and Google Play stores (the two most popular) there are approximately 5 million apps available for download. The vast majority…
Everything you need to know about RCS, the successor to SMS
The concept of texting was first conceived in the early 80s as a second generation cell-standard that would allow users to send short messages in text form. It wasn’t made…
Why to Get Video Content Incorporated Into Your Mobile Marketing
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total watch time of YouTube videos on mobile surpassed the total…
A closer look at the evolution of chatbots
Chatbots are predicted to change the way business and customers interact. But what exactly are chatbots? They’re computer programs designed to simulate conversation with a human. Chatbots can speak with…
Chatbots: Separating fact from fiction
Because chatbots are still relatively new technology, many people don’t know much about them and there are several common misperceptions about them. Here’s a look at some common misperceptions and…
Pros and cons of deploying a chatbot
As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to understand where they’re current at, technology-wise and what they…