Social media marketing done right can yield an increase in your eCommerce sales by up to 10%. When you’re doing social media marketing right, it generates positive online presence, when…
In the past couple of years, chatbots have gained tremendous ground with businesses scrambling to develop chatbots to assist consumers in doing all manner of tasks. Since texting and instant…
The recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer service automation. Chatbots are already being deployed that…
Many SMS marketing campaigns are needlessly complicated. They require too many steps to sign up, and send far too many texts pushing various products or services to the point of…
Your customers are putting a lot of trust in you when they hand over permission to send a text message directly to their phone. Text messaging is one of the…
Alan Turing was a renowned computer scientist and mathematician and a pioneer of artificial intelligence and machine learning research. It was Turing who proposed a test for distinguishing between “true”…
Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way for businesses to communicate with and market to their…
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission for you to do so. This…
SMS is a channel unlike any other in the world of marketing. Yet too many marketers and business owners are using it just as they would any other digital marketing…
In April of last year, Facebook released a new and open version of Facebook Messenger. The new version allowed third party developers to create their own chatbots and deploy them…