Smartphones and tablets have changed virtually everything about our day-to-day lives. It’s changed the way we purchase products and buy services. It’s changed the way we socialize by revolutionizing social…
Mobile marketing is all the rage right now in the marketing world. And it’s not just a fad. Mobile marketing is the present and foreseeable future of marketing and each…
Smartphone adoption rate surpassed 90% and that number is projected to keep climbing in the coming years. In other words, four out of every five people in the world have…
When most people think about mobile devices, they’re talking about smartphones, tablets, or wearable tech like smartwatches. But the way we define mobile is getting bigger—literally. In fact, many vehicles…
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social…
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority…
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple…
SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more…
There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016,…
When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are…