Marketing to customers has evolved over the years to the point where customers not expect complete personalization. There are a lot of ways to do this, but the most effective and efficient way is through the use of an artificial intelligence company. Here are some ways you can use artificial intelligence to improve your personalized marketing strategy.
Use of Chatbots
One of the easiest ways to personalize a customer experience is through the use of chatbots. Whether using them through a texting platform or an online chat platform, a chatbot will communicate with customers based on their needs. In fact, 49% of survey respondents said that they prefer chatbot communication through text, chat, or messaging than other methods of communication. It’s nice because it allows a person to communicate through text instead of speaking with a representative, and the information is clear and concise. Plus, the chatbot can read the information and produce a response based on the data the computer has about the customer and the product making it more personalized than a conversation with a person.
While there are many methods of marketing, not many are as effective as social media marketing. There are a couple of ways to go about this that will really boost your company’s ability to personalize to the customer. First of all, social media ads are now extremely effective because they target consumers based on their online habits and give ads to the people most likely to be interested in your product or service.
Second, a great way to advertise is through influencers who take your product and advertise it to their customer base. Artificial intelligence can help you determine which influencers your customer base is most likely to be following as well as what types of ads and language from those people will be expected from your customers. It is a really fast and easy way to reach people who may not even know about your product but who would definitely be interested.
Personalized digital experiences
People don’t just want their online experience to be personalized anymore; they expect it. While people used to be nervous about online trackers that track their activity in order to provide personalized ads, we now see customers expect businesses to learn about them and personalize what information they are getting. Artificial intelligence plays a huge role in analyzing the data and determining what information a customer most likely wants to see.