The convenience of receiving the best deal from a brand through mobile devices is what consumers want because of that more and more companies are joining the mobile marketing world making competition between companies fierce

Every day companies are coming up with more innovative and creative ways to market using mobile technology, but it has been proven time and time again that “the simpler, the better” is the way to go for consumers. While technology advances, it seems that the ways to market using mobile technology just keeps getting easier, which is great news for businesses everywhere.

Interactive applications

Interactive applications are becoming more popular in mobile marketing. Companies have discovered that engaging with consumers through mobile technology is a great way to learn what consumers are looking for in products (shocking we know,) so part of mobile marketing is keeping mobile ads updated and interesting.  

Bertolli has a new mobile marketing app consumers can use at home and in the grocery stores to download easy dinner recipes.  All consumers have to do is scan the code on Bertolli ingredients in order to access several different recipes.  This makes life easy for consumers when they need last minute dinner ideas, or they forget their shopping lists at home.  Interactive applications such as Bertolli’s are a great way to promote and sell products.

What is NFC technology?

NFC (Near Field Communication), similar to interactive applications, is simply another way companies are promoting their products.  

As consumers are walking through stores, they can use their smartphones to scan codes on NFC marked advertisements and products in order to get the best deals on those products as well as get information about them. Bertolli has also taken advantage of NFC technology, giving consumers access to videos showing them how to cook certain meals using their ingredients. Companies also use NFC technology for mobile payments preventing consumers from having to wait in long check-out lines.

Caesars Entertainment, a casino in Atlantic City, also uses NFC technology in order to help their customers learn how to play different games, view dining menus, and purchase tickets for shows, making their lives that much easier, and let’s face it, we are all looking for any way to make life a little easier.  It is not difficult for companies to become involved in these mobile marketing technologies, and they have proven to be successful time and time again.