Surprising Facts that Should Persuade You to Invest in SMS marketing
Mobile marketing has come a long way in a short time. The first mobile ad to be shared via text message was created in 2000. By 2005, big-name brands like…
Five tips for mobile marketing success
US consumers are relying on mobile more than ever before to go about their day-to-day lives. From laptops to tablets to smartphones to wearable tech like smartwatches, this is a…
3 Things to Learn About SMS Marketing from Direct-Mail Marketing
SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively…
Woman using instant messaging app on mobile phone, view from above
Seven Ways to Improve Your SMS Marketing Efforts
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be…
Text Service is Taking Over Small Business Communications
It would be an understatement to say that American consumers love their smartphones. According to one survey, nearly 70% of Americans report sleeping with their smartphone in arm’s reach. According…
Easter Marketing Ideas
Marketing during Christmas is easy given that most Americans celebrate the holiday by buying gifts for everyone they know. Easter, however, can be a little trickier. An estimated 85 million…
4 Tips for Better SMS Marketing
With a data-driven society with information available at our fingertips, sometimes it is hard to focus on sorting everything out. Given that 95% of Americans now own a smartphone, it…
Healthcare Outpaces Other Industries on SMS Use
SMS messaging, in recent years, has benefited organizations and businesses in almost every industry. In fact, a 2016 Flowroute study shows that SMS messaging is substantially growing as the preferred…
SMS Messaging Benefits Nonprofits
One of the greatest challenge facing a nonprofit is finding the necessary funds to benefit the purpose of the organization and simply survive. Recent years have recorded a rise in…
The Versatility of SMS Messaging
SMS messaging is used by the majority of the world’s population and for good reasons. SMS messages can span different carriers. Messages can be quickly sent and received. And now…