How to Increase Web Traffic with SMS Marketing
Though SMS marketing is a powerful advertising channel in its own right, it’s most effective when it’s part of a larger marketing strategy that seamlessly integrates other channels like social…
Six best practices for an effective text message marketing campaign
SMS marketing is becoming an increasingly popular marketing strategy among businesses of all sizes. Not only is it the fastest, most convenient, and preferred method of communication for the majority…
How to Become an SMS Marketing Expert in Six Steps
If you’ve never tried to use SMS marketing before for your business, it can be pretty daunting—especially if you’re not very tech savvy. But text message marketing is relatively simple…
How to Create an SMS Marketing Campaign in 3 Steps
SMS (Short message service) marketing refers to messages sent from businesses directly to their customer’s mobile phones. These messages can include text, images, videos, audio, or hyperlinks. More and more…
Four steps to a mobile-first marketing strategy
There are a surprising number of businesses that still have no mobile marketing strategy. Many mistakenly believe it’s just a fad—it’s not. Mobile is here to stay and in 2016,…
6 Uses for SMS Marketing You Have Not Considered
When you use SMS (texting) to communicate with customers as opposed to email, they’re more than 5 times as likely to get the message. That’s because 80% of emails are…
Five tips for mobile marketing success
US consumers are relying on mobile more than ever before to go about their day-to-day lives. From laptops to tablets to smartphones to wearable tech like smartwatches, this is a…
3 Things to Learn About SMS Marketing from Direct-Mail Marketing
SMS marketing is one of the most powerful tools in your arsenal, but only when you’re using it in the right ways. One strategy for using SMS marketing more effectively…
Woman using instant messaging app on mobile phone, view from above
Seven Ways to Improve Your SMS Marketing Efforts
SMS marketing is arguably the most powerful marketing channel you have at your disposable as a small business owner. But if you bought into SMS marketing assuming it would be…
Text Service is Taking Over Small Business Communications
It would be an understatement to say that American consumers love their smartphones. According to one survey, nearly 70% of Americans report sleeping with their smartphone in arm’s reach. According…