What is MMS?
SMS, MMS, multimedia message, business texting we hear these often when it comes to mobile marketing but are you aware of the differences? Mobile advertising comes in all shapes and…
Text Message Marketing Essential Things to Know
We know people rely heavily on their mobile devices, but there is now a name for the fear of being without a mobile phone: nomophobia The term was coined in…
Mobile marketing success requires analytics
If you’re new to the mobile marketing game, you may not have heard of mobile analytics. Simply put, the term “mobile analytics” refers to the testing of various mobile marketing…
How to Put Text Message Marketing to Work This Holiday Season
If you’re a business owner, chances are you’re already thinking about your marketing strategy for the upcoming holiday season. For most businesses, the holidays are the busiest time of the…
What the new TCPA guidelines mean for your business
If you haven’t heard of the Telephone Consumer Protection Act (TCPA), it’s the legislation that keeps mobile marketers up at night Chances are you have heard of the “Do Not…
Millennials Respond Well to Text Marketing
Millennial communication No matter what bad things you might say about millennials and the way they behave, the truth is, they are no longer kids. They are your customers, either…
Mobile marketing in the air: Europe following US lead
Just a couple of weeks ago, the FAA decided that all electronic devices except for phones were permissible during flight People were excited because this means they no longer have…
Text Marketing Makes Retail Shopping Easier
Business texting has changed retail This year on Black Friday, there may be fewer crowds in the stores, and it may be easier to get around. Stores are offering sales…
SMS Marketing Facts that Amaze
Mobile marketing is dominating the scene Marketers know just how important it is for businesses to get into mobile marketing. If you still have doubts, just look at the following…
Email marketing and social media make a great team
Once upon a time, people checked email and Facebook on a desktop Today, thanks to mobile technology, people are signing into their email and social media accounts from everywhere. When…