Cognitive computing: a new era of computing technology
Computers have come a long way: while there's some debate as to what constitutes the first computer, the ENIAC built from 1943-1946 is considered by most to be the first…
Interactive Applications Win Again
There are companies who see creating marketing applications as a waste of time and money, but what these companies don't realize is that consumers are constantly searching for convenienceWith mobile…
Mobile Marketing is Successful Because of its Convenience
Consumer convenience is one of the most important parts of mobile marketing success. It is also through these devices that consumers are most easily reached, making it a great opportunity…
Seven mobile marketing myths that mislead business owners
Businesses cannot ignore mobile, ever increasingly it has become a necessary component of any marketing strategy Not convinced? Consider these statistics: There are approximately 1.5 billion smartphones in use today…
Eight ways to lose money with mobile marketing (and how to avoid them)
Mobile marketing has proven itself to be one of the most cost effective marketing channels out there as most aspects are free or inexpensive-- considering the results That said, not…
Gaining Consumer Interest in Mobile Marketing
Catching the attention of consumers is the biggest challenge when it comes to any type of marketing Mobile marketing in particular is one of the most popular forms of marketing,…
Gaining Consumer Trust through Mobile Marketing
School is back in session. Along with notebooks consumers are also downloading interactive applications to their mobile devices to be prepared for the new school year Many companies have put…
The Importance of Keeping Mobile Marketing Tactics Updated
Mobile marketing is one of the most popular forms of marketing for companies now that mobile technology is so popular among consumers But as technology advances, mobile marketing strategies become…
Relatable Mobile Marketing Makes a Difference
AT&T has just launched a new mobile marketing campaign that has caused some controversy among users The campaign is known as the “It Can Wait” campaign, which raises awareness of…
Consumers Use Digital Marketing Apps In-Store
Digital marketing applications are the new rage in mobile marketing. Brands are creating interactive apps giving consumers a new, exciting experience Let's take a look at how. The Space Needle…